For deep experience in sales and marketing, with a heavy focus on direct marketing try the links above. In addition to the work we do here and on our blog, we also have a consulting business where we work with large clients helping them improve their database and direct marketing strategies and programs.

Ther is a lack of a resource where direct marketers can get hands-on advice from DM practitioners who've worked in the real world, who've been responsible for large budgets and implementing mail, telemarketing, social marketing and interactive campaigns. You cannot uderestimate the importance of meeting goals and we understand the ramifications if those goals are not met. Hence, this site was born.

You should find a specialist in the use of data and analytics to solve direct marketing problems. But, over the years, we've been exposed to just about every facet of the our craft.. Therefore, if you ask us a question that might not be right up our alley (for example--how to write the most winning headline), we'll reach out to a knowledgeable colleague in our extensive network and get an educated answer for you.

Our hope is that the direct marketing community finds lots of value from this site. Our target reader is anyone who has responsibility for, or is interested in the various facets of direct marketing. You can be brand new to the industry, or a veteran, we'd love to hear from you. And, of course, no question is a bad question.

We look forward to lots of great discussion here!