Asking your question
If you're thinking of a marketing company for your direct mail , here are 6 questions to ask before getting started.
1. How long have you been postcard marketing ?
Get a specific answer.. This is a certain way to find out if they have experience with direct mail postcards. Even if their company has been trading 10 years or more, maybe they've not worked specifically on postcard marketing. Direct mail postcards can be tricky, so make sure your agency has been operating in it for some time..
2. Who are your clients?
The best companies will have worked with good brands around the nation. If they can't mention one name you recognize, then you should look elsewhere.
3. Can I see samples?
Be sure to look closely at assignments already created by the postcard marketing company. Ask for different styles and industries, and see how good they are at switching gears.
4. Have your clients had good results?
Ask for specific success stories . Get the numbers. A great response rate is just 1-2%. If the company has achieved to 10% or higher, they're good. If they say "45%," then you know they don't know what they're talking about.
5. Do you handle printing and mailing as well?
Many postcard companies just handle the creative work and others only execute printing. To save money, choose a company that can streamline the campaign by doing everything. The company doesn't need to have its own printer. Experienced postcard companies have developed relationships with printers and can offer printing services at far less than what you'd pay if you went to directly yourself. Remember that you're choosing a company that has experience in every area of postcard marketing.
6. Can you help with my mailing list?
An important part of your postcard marketing campaign that many might not be able to help you with. Your list is key to the success, so be sure to pick a company that can a) help you create a strong, targeted list, or b) import the list you already have.